Privacy Policy

We may collect:

• name;
• email address;
• delivery address;
• order details;
• uploaded photographs;
• personalisation preferences;
• communications with our support team;
• technical information such as browser type, device information and general usage data;
• payment confirmation details supplied by our payment provider.

We do not need to receive or permanently store your full payment-card number in order to complete your purchase.

We use personal information to:

• create your personalised artwork;
• process your order;
• perform quality review;
• manufacture and print your product;
• arrange delivery;
• provide digital artwork included with your order;
• provide customer support;
• investigate quality or delivery issues;
• prevent fraud and misuse;
• meet legal obligations.

Uploaded photographs are used to create your personalised product.

They may be processed using automated image-generation and image-enhancement technology.

They may be reviewed by authorised personnel for quality-control purposes.

We will not intentionally use your uploaded photograph in advertising or public promotional material without separate permission.

Uploaded photographs and generated personalisation files are scheduled for deletion from active production systems within 7 days after order fulfilment.

Some information may remain in routine backups for a limited period until those backups expire in the ordinary course.

Where personalisation files must be temporarily retained to resolve an open support ticket, quality claim, replacement request or legal matter, they will be deleted once that matter is resolved.

Customers should download digital artwork promptly, as personalisation files are not stored indefinitely.

Order records, transaction records and correspondence may be retained for longer periods where required for accounting, taxation, dispute-resolution or legal-compliance purposes.

We use third-party service providers to help operate the business, including providers assisting with:

• website hosting;
• data storage;
• payment processing;
• image processing;
• printing and production;
• logistics and delivery;
• email communications;
• analytics.

These providers only receive the information reasonably necessary for their function.

The identity of individual operational providers may change from time to time.

Some providers may store or process information outside Australia.

Where this occurs, we take reasonable steps to require appropriate protection of that information.

Delivery details are shared with carriers to enable delivery.

Carriers may provide tracking information.

If you subscribe to marketing communications, you may unsubscribe at any time.

Transactional messages relating to an order will still be sent.

Our website may use cookies and analytics tools to improve performance and measure usage.

You can manage cookies in your browser settings.

Disabling cookies may affect website functionality.

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access.

No online system can be guaranteed to be completely secure.

You may request access to the personal information we hold about you, or ask us to correct it.

We may need to verify your identity before responding.

You may request deletion of personal information.

Where deletion would prevent completion of an active order, we may need to cancel that order.

Some information may be retained where required by law.

Our products are intended for purchase by adults.

Where an uploaded photograph includes a minor, the customer is responsible for ensuring they have lawful authority to supply it.

If you believe your privacy has been mishandled, contact us and we will investigate.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.

We may update this Privacy Policy from time to time.

The current version will be published on our website.

For privacy questions or requests, use the Bloody Legend Contact page.